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Accomplishments

By setting measureable objectives, CoreMessage is able to gauge the success of each client’s communications efforts. With clear goals in mind, we are able to segment audiences and determine which strategies and tactics will meet our client’s sought-after outcome. Stakeholderspecific communications is our specialty. Whether you’re targeting lawmakers, the media or the general public, we have a strategic communications plan that will work for you.

Here are just a few examples of the accomplishments and results we have obtained for clients:

CoreMessage Results

  • Florida Transportation Builders’ Association. Initiated an aggressive earned media campaign which successfully helped prevent a multimillion dollar raid on the state’s transportation trust fund during the 2010 legislative session.
  • Florida Children’s Services Council. CoreMessage lead communications efforts to help defeat a bill which would have stripped the Children’s Services Council of their independence. From March to May 2010, a total of 7.6 million media impressions were generated from 150 articles, editorials, columns, blog postings, op-eds, letters to the editor and broadcast news pieces related to FCSC and the proposed legislation.
  • SunRail. In an effort to educate legislators about the benefits of commuter rail in Central Florida, CoreMessage and its partners worked to create a coalition of third-party supporters. The coalition of local businesses, environmental groups and local elected officials promoted the SunRail project and generated media coverage to negate resistance and encourage support. The measure passed during the 2009 special session.
  • Florida Association of Court Clerks & Comptrollers. During the 2009 legislative session, tough economic times and limited state revenue resulted in an attempt to transfer Clerks’ court-related responsibilities and funding to the courts and judges. CoreMessage provided the association with strategic communications and public relations counsel designed to increase public awareness of the role of the Clerks and successfully turned the tide of public and media opinion in favor of the Clerks’ keeping their court-related duties.
  • Florida Alliance of Maritime Organizations. Lead a two-year earned media campaign that targeted legislative activity relating to the modernization of antiquated statutes which license and regulate Florida’s harbor pilot system. As a result of these efforts, the statutes were updated for the first time in more than 30 years.
  • DeBary Downs. Launched a community-based campaign which successfully defeated a proposal to build a horse track and casino in the suburbs of Central Florida. The initiative included a localized earned media campaign, website development, coalition building, direct mail marketing, public forums and paid media.
  • Explore Adoption. Through public education, expanded partnerships, Web-based outreach and a mass media campaign, the “Explore Adoption” campaign helped Florida set state records on the number of adoptions of children from foster care. As a result of the statewide campaign, calls to the state’s Adoption Information Center increased and the number of unique monthly visitors to the “Explore Adoption” Web site surpassed initial goals.
  • Joint Strike Fighter Alternate Engine Program. Facilitated a statewide earned media campaign to garner support from lawmakers, candidates and third party groups to urge Congress to oppose wasteful spending in the defense budget. The campaign significantly contributed to several lawmakers changing their opinion and opposing the measure.
  • Yes On 1 – Save Our Homes Now. Executed a statewide campaign to support the passage of Amendment 1, the largest tax cut in Florida’s history. The ‘Yes on 1’ campaign passed with a significant threshold as a result of overwhelming public support stemming from the initiative’s website, html e-mail campaign and a bus tour that resulted in extensive media coverage statewide.
  • Medical Malpractice Reform. Launched a campaign that assisted in the passage of Constitutional Amendment 3 relating to patients’ rights and medical malpractice
  • Voter Education. Worked with Florida’s Secretary of State on a bi-partisan voter education campaign which helped lead to a nearly flawless Election Day
  • Bronson Campaign. Lead the communications efforts for the successful election of Charles Bronson as Florida’s Commissioner of Agriculture
  • Bethesda Healthcare System. Supported communications efforts which help pass a Certificate of Need Exemption for open-heart surgery.
  • GTECH Corporation. Conducted research and drafted materials for GTECH Corporation’s response to a six-year lottery contract. The company was selected as the successful bidder to manage the state’s lottery system, lottery terminals and related telecommunications network.
  • Wal-Mart. Earned more than 11 million statewide media impressions in less than three months for the Florida Coalition for Lower Gas Prices. The grassroots campaign delivered over 16,000 letters and emails to Florida lawmakers urging them to repeal Florida’s minimum markup law during the 2006 legislative session.

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